Gabriele Gobbo

Consulente e docente in digital marketing, divulgatore della cultura digitale

Articoli dell'autore



<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/09124118/adverstising-online-1-768x432.jpg" class="card-responsive-img fit-img" alt="adverstising online (1)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/09124118/adverstising-online-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/09124118/adverstising-online-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/09124118/adverstising-online-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/09124118/adverstising-online-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/09124118/adverstising-online-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/09124118/adverstising-online-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/09124118/adverstising-online-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/09124118/adverstising-online-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

advertising
Pubblicità online: il ritorno ai banner contestuali arma scaccia crisi?
16 Ott 2024
di Gabriele Gobbo
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-768x432.jpg" class="card-responsive-img fit-img" alt="marketing" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

comunicazione
Deep marketing: cos'è e come usarlo per promuovere un brand
17 Set 2024
di Gabriele Gobbo
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<img width="768" height="586" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/10/07145148/big_www-768x586.jpg" class="card-responsive-img fit-img" alt="nomi a dominio, domain grabbing" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/10/07145148/big_www-768x586.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/10/07145148/big_www-115x88.jpg 115w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/10/07145148/big_www-1007x768.jpg 1007w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/10/07145148/big_www-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/10/07145148/big_www-944x720.jpg 944w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/10/07145148/big_www.jpg 1200w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

brand
La rinascita del sito web: perché torna fulcro della strategia digitale
17 Lug 2024
di Gabriele Gobbo
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/23145106/shutterstock_1276632487-768x432.jpg" class="card-responsive-img fit-img" alt="social net" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/23145106/shutterstock_1276632487-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/23145106/shutterstock_1276632487.jpg 1920w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/23145106/shutterstock_1276632487-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/23145106/shutterstock_1276632487-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/23145106/shutterstock_1276632487-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/23145106/shutterstock_1276632487-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/23145106/shutterstock_1276632487-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/23145106/shutterstock_1276632487-640x360.jpg 640w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

reputation
IA e social zombing, mix devastante per le aziende: come proteggersi
05 Lug 2024
di Gabriele Gobbo
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<img width="768" height="513" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/12/21204711/AI-fiducia-politica-768x513.jpg" class="card-responsive-img fit-img" alt="AI fiducia politica" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/12/21204711/AI-fiducia-politica-768x513.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/12/21204711/AI-fiducia-politica-132x88.jpg 132w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/12/21204711/AI-fiducia-politica-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/12/21204711/AI-fiducia-politica.jpg 800w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

marketing politico
Campagne elettorali più digitali, ma lo "shitstorm" è dietro l'angolo
04 Giu 2024
di Gabriele Gobbo
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<img width="1432" height="818" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/05/26105210/gobbo3.jpg" class="responsive-img" alt="Sicurezza degli account: ecco perchè saper leggere le statistiche social è importante" style="display: block;" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/05/26105210/gobbo3.jpg 1432w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/05/26105210/gobbo3-1260x720.jpg 1260w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/05/26105210/gobbo3-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/05/26105210/gobbo3-768x439.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/05/26105210/gobbo3-154x88.jpg 154w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/05/26105210/gobbo3-1024x585.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/05/26105210/gobbo3-lq.jpg 30w" sizes="(max-width: 1432px) 100vw, 1432px" data-eio="l" />					
Social Zombing
Sicurezza degli account: ecco perchè saper leggere le statistiche social è importante08 Set 2022
di Gabriele Gobbo
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<img width="620" height="413" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/07/12165044/youtube3.jpg" class="responsive-img" alt="Essere cancellati da YouTube è più facile di quanto si pensi, e può essere irreversibile" style="display: block;" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/07/12165044/youtube3.jpg 620w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/07/12165044/youtube3-132x88.jpg 132w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/07/12165044/youtube3-lq.jpg 30w" sizes="(max-width: 620px) 100vw, 620px" data-eio="l" />					
social zombing
Essere cancellati da YouTube è più facile di quanto si pensi, e può essere irreversibile28 Lug 2022
di Gabriele Gobbo
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<img width="1432" height="818" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/05/26105210/gobbo3.jpg" class="responsive-img" alt="Social Zombing: ricercare sé stessi online non è onanismo, ma arma di difesa" style="display: block;" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/05/26105210/gobbo3.jpg 1432w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/05/26105210/gobbo3-1260x720.jpg 1260w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/05/26105210/gobbo3-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/05/26105210/gobbo3-768x439.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/05/26105210/gobbo3-154x88.jpg 154w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/05/26105210/gobbo3-1024x585.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/05/26105210/gobbo3-lq.jpg 30w" sizes="(max-width: 1432px) 100vw, 1432px" data-eio="l" />					
digital reputation
Social Zombing: ricercare sé stessi online non è onanismo, ma arma di difesa02 Giu 2022
di Gabriele Gobbo
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<img width="1070" height="543" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/04/28112432/gobbo2.jpg" class="responsive-img" alt="Da Google MyBusiness all’oblio: quando le recensioni online diventano un pericolo per la credibilità aziendale" style="display: block;" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/04/28112432/gobbo2.jpg 1070w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/04/28112432/gobbo2-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/04/28112432/gobbo2-768x390.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/04/28112432/gobbo2-156x79.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/04/28112432/gobbo2-1024x520.jpg 1024w" sizes="(max-width: 1070px) 100vw, 1070px" data-eio="l" />					
social zombing
Da Google MyBusiness all’oblio: quando le recensioni online diventano un pericolo per la credibilità aziendale19 Mag 2022
di Gabriele Gobbo
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<img width="1070" height="543" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/04/28112432/gobbo2.jpg" class="responsive-img" alt="Reputazione aziendale: i pericoli peggiori del social zombing e come difendersi" style="display: block;" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/04/28112432/gobbo2.jpg 1070w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/04/28112432/gobbo2-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/04/28112432/gobbo2-768x390.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/04/28112432/gobbo2-156x79.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/04/28112432/gobbo2-1024x520.jpg 1024w" sizes="(max-width: 1070px) 100vw, 1070px" data-eio="l" />					
sostituzione d'identità
Reputazione aziendale: i pericoli peggiori del social zombing e come difendersi05 Mag 2022
di Gabriele Gobbo
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