Marianna Tramontano

Consulente Marketing Digitale e innovazione per PMI

Articoli dell'autore



<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/25094020/google-antitrust-768x432.jpg" class="card-responsive-img fit-img" alt="google antitrust sentenza idealo vs google" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/25094020/google-antitrust-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/25094020/google-antitrust-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/25094020/google-antitrust-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/25094020/google-antitrust-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/25094020/google-antitrust-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/25094020/google-antitrust-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/25094020/google-antitrust-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/25094020/google-antitrust.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

il precedente
Dal caso Idealo a nuove cause: perché Google rischia in tutta Europa
19 Nov 2025
di Marianna Tramontano
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/11/12091749/black-friday-1-768x432.jpg" class="card-responsive-img fit-img" alt="black friday (1)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/11/12091749/black-friday-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/11/12091749/black-friday-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/11/12091749/black-friday-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/11/12091749/black-friday-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/11/12091749/black-friday-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/11/12091749/black-friday-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/11/12091749/black-friday-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/11/12091749/black-friday-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

strategia
Black friday, un salasso per le PMI: strategie per non bruciare budget
12 Nov 2025
di Marianna Tramontano
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/14103018/antitrust-768x432.jpg" class="card-responsive-img fit-img" alt="antitrust lusso big tech" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/14103018/antitrust-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/14103018/antitrust-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/14103018/antitrust-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/14103018/antitrust-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/14103018/antitrust-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/14103018/antitrust.jpg 1920w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/14103018/antitrust-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/14103018/antitrust-640x360.jpg 640w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

le sanzioni
Antitrust Ue: Big Tech e lusso, le stesse cattive pratiche
17 Ott 2025
di Marianna Tramontano
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/22092328/shutterstock_2285412737-1-768x432.jpg" class="card-responsive-img fit-img" alt="AI nel portfolio management tech fluency; DAF; atti di esecuzione eidas 2.0 Golden Quarter" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/22092328/shutterstock_2285412737-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/22092328/shutterstock_2285412737-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/22092328/shutterstock_2285412737-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/22092328/shutterstock_2285412737-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/22092328/shutterstock_2285412737-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/22092328/shutterstock_2285412737-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/22092328/shutterstock_2285412737-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/22092328/shutterstock_2285412737-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Ecommerce
Negozi, ecco il trimestre d'oro: 5 mosse per sfruttarlo al meglio
13 Ott 2025
di Marianna Tramontano
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/25095156/google-2-1-768x432.jpg" class="card-responsive-img fit-img" alt="ai overview italia google antitrust Google retrocessione dei contenuti Google" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/25095156/google-2-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/25095156/google-2-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/25095156/google-2-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/25095156/google-2-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/25095156/google-2-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/25095156/google-2-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/25095156/google-2-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/25095156/google-2-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

il quadro
La grande guerra contro l'impero pubblicitario Google: tutti i fronti
25 Set 2025
di Marianna Tramontano
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/10175658/gamification-per-pmi-1-768x432.jpg" class="card-responsive-img fit-img" alt="gamification per pmi (1) trasformazione digitale PMI" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/10175658/gamification-per-pmi-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/10175658/gamification-per-pmi-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/10175658/gamification-per-pmi-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/10175658/gamification-per-pmi-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/10175658/gamification-per-pmi-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/10175658/gamification-per-pmi-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/10175658/gamification-per-pmi-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/10175658/gamification-per-pmi-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

marketing per pmi
PMI: come costruire una strategia digitale davvero efficace
04 Set 2025
di Marianna Tramontano
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/10175658/gamification-per-pmi-1-768x432.jpg" class="card-responsive-img fit-img" alt="gamification per pmi (1) trasformazione digitale PMI" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/10175658/gamification-per-pmi-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/10175658/gamification-per-pmi-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/10175658/gamification-per-pmi-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/10175658/gamification-per-pmi-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/10175658/gamification-per-pmi-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/10175658/gamification-per-pmi-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/10175658/gamification-per-pmi-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/10175658/gamification-per-pmi-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

marketing per pmi
Gamification accessibile: idee utili per PMI con budget limitati
17 Lug 2025
di Marianna Tramontano
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/02153307/costruire-relazioni-solide-con-i-clienti-768x432.jpg" class="card-responsive-img fit-img" alt="costruire relazioni solide con i clienti; super deduzione IA nella relazione clienti; customer relationship" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/02153307/costruire-relazioni-solide-con-i-clienti-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/02153307/costruire-relazioni-solide-con-i-clienti-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/02153307/costruire-relazioni-solide-con-i-clienti-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/02153307/costruire-relazioni-solide-con-i-clienti-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/02153307/costruire-relazioni-solide-con-i-clienti-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/02153307/costruire-relazioni-solide-con-i-clienti-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/02153307/costruire-relazioni-solide-con-i-clienti-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/02153307/costruire-relazioni-solide-con-i-clienti.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

marketing per pmi
Come costruire relazioni solide con i clienti in 5 step: guida per PMI
10 Lug 2025
di Marianna Tramontano
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-768x432.jpg" class="card-responsive-img fit-img" alt="ecommerce (1) Customer experience mismatch social commerce ecommerce in italia Instant Checkout OpenAI ricerca conversazionale" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

marketing per pmi
Social commerce: come trasformare i follower in clienti reali
02 Lug 2025
di Marianna Tramontano
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/21141734/Shutterstock_2419457395-1-768x432.jpg" class="card-responsive-img fit-img" alt="phygital; trend CRM" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/21141734/Shutterstock_2419457395-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/21141734/Shutterstock_2419457395-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/21141734/Shutterstock_2419457395-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/21141734/Shutterstock_2419457395-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/21141734/Shutterstock_2419457395-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/21141734/Shutterstock_2419457395-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/21141734/Shutterstock_2419457395-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/21141734/Shutterstock_2419457395-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

marketing per pmi
Phygital accessibile: soluzioni efficaci per le PMI con budget ridotto
24 Giu 2025
di Marianna Tramontano
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