Alessio Pecoraro

coordinatore PAsocial Emilia-Romagna, marketing & communication manager

Articoli dell'autore



<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/30105441/shutterstock_2548467661-1-768x432.jpg" class="card-responsive-img fit-img" alt="ricerca google ai mode marketing ai ricerca online e AI seo per l&#039;AI" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/30105441/shutterstock_2548467661-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/30105441/shutterstock_2548467661-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/30105441/shutterstock_2548467661-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/30105441/shutterstock_2548467661-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/30105441/shutterstock_2548467661-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/30105441/shutterstock_2548467661-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/30105441/shutterstock_2548467661-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/30105441/shutterstock_2548467661-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Gemini 2.0
Google "AI Mode": ecco perché cambia tutto per la SEO e le aziende
30 Apr 2025
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/23175759/AI-Optimization-1-768x432.jpg" class="card-responsive-img fit-img" alt="AI: dal caos all’ordine, nelle imprese come nella sanità; e-commerce ai in sanità; AI cittadini social e sanità ai in sanità" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/23175759/AI-Optimization-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/23175759/AI-Optimization-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/23175759/AI-Optimization-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/23175759/AI-Optimization-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/23175759/AI-Optimization-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/23175759/AI-Optimization-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/23175759/AI-Optimization-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/23175759/AI-Optimization-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

content marketing
La SEO nell'era dell'AI: scrivere per essere citati, non cliccati
30 Apr 2025
di Alessio Pecoraro
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<img width="768" height="512" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1-768x512.jpg" class="card-responsive-img fit-img" alt="pubblicità online, le novità di google meridian" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1-768x512.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1-1080x720.jpg 1080w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1-1536x1024.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1-132x88.jpg 132w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1-1024x683.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1.jpg 1620w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

marketing
Community digitali: dove sta il vero valore per i brand e come sfruttarlo
18 Apr 2025
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/12145824/X-musk-1-768x432.jpg" class="card-responsive-img fit-img" alt="X musk (1)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/12145824/X-musk-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/12145824/X-musk-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/12145824/X-musk-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/12145824/X-musk-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/12145824/X-musk-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/12145824/X-musk-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/12145824/X-musk-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/12145824/X-musk-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

pubblicità social
Marketing su X: perché in Italia resta una scelta di nicchia
16 Apr 2025
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/11102821/ai-overview-marketing-1-768x432.jpg" class="card-responsive-img fit-img" alt="Google AI Overview" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/11102821/ai-overview-marketing-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/11102821/ai-overview-marketing-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/11102821/ai-overview-marketing-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/11102821/ai-overview-marketing-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/11102821/ai-overview-marketing-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/11102821/ai-overview-marketing-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/11102821/ai-overview-marketing-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/11102821/ai-overview-marketing-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

prima pagina AI
Google AI Overview: nuove strategie di crescita per i brand italiani
11 Apr 2025
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-768x432.jpg" class="card-responsive-img fit-img" alt="AI nel marketing researcher e analyst marketing emozionale project manager AI Marketing Mix Modeling" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

advertising
Generatori di pubblicità AI: ecco i  migliori per il marketing digitale
03 Apr 2025
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-768x432.jpg" class="card-responsive-img fit-img" alt="ai e percezione del brand Digital twin nel marketing marketing team pmi" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

scenARI
GenAI e marketing: ecco le strategie vincenti secondo Gartner
10 Mar 2025
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-768x432.jpg" class="card-responsive-img fit-img" alt="ai e percezione del brand Digital twin nel marketing marketing team pmi" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

pubblicità
Super Bowl, Sanremo: perché sono ancora centrali per il marketing
07 Mar 2025
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-768x432.jpg" class="card-responsive-img fit-img" alt="marketing" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

scenari
L'IA potenzia la reputation dei brand: strategie per usarla bene
05 Mar 2025
di Alessio Pecoraro
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<img width="768" height="576" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/27125336/shutterstock_2424440807-2-768x576.jpg" class="card-responsive-img fit-img" alt="linkedin creator marketing B2B" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/27125336/shutterstock_2424440807-2-768x576.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/27125336/shutterstock_2424440807-2-960x720.jpg 960w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/27125336/shutterstock_2424440807-2-1440x1080.jpg 1440w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/27125336/shutterstock_2424440807-2-1536x1152.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/27125336/shutterstock_2424440807-2-117x88.jpg 117w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/27125336/shutterstock_2424440807-2-1024x768.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/27125336/shutterstock_2424440807-2-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/27125336/shutterstock_2424440807-2.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

la ricerca
LinkedIn e i post fatti con l'AI: quando l'impersonalità vince
03 Feb 2025
di Alessio Pecoraro
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