Alessio Pecoraro

coordinatore PAsocial Emilia-Romagna, marketing & communication manager

Articoli dell'autore

<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-768x432.jpg" class="card-responsive-img fit-img" alt="seo-aio (1) AI Search e SEO GEO e AEO" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1.jpg 1920w" data-eio="l" />

l'analisi
Dalla SEO alla ricerca AI: perché la fiducia vale più del rankingdi Alessio Pecoraro
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<img width="768" height="433" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/22214624/sora-openai-768x433.jpg" class="card-responsive-img fit-img" alt="sora openai" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/22214624/sora-openai-768x433.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/22214624/sora-openai-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/22214624/sora-openai-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/22214624/sora-openai-1024x577.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/22214624/sora-openai-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/22214624/sora-openai.jpg 1277w" data-eio="l" />

mercato
OpenAI spegne Sora: il vero motivo dietro la svoltadi Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-768x432.jpg" class="card-responsive-img fit-img" alt="AI nel marketing researcher e analyst marketing emozionale project manager AI Marketing Mix Modeling" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1.jpg 1920w" data-eio="l" />

strategie
Biomarketing: quando il corpo umano guida le strategie dei branddi Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-768x432.jpg" class="card-responsive-img fit-img" alt="brand identity personal branding Generative Engine Optimization" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1.jpg 1920w" data-eio="l" />

chatbot manipolabili
Ecco la nuova pubblicità occulta: si nasconde nelle risposte dell'AIdi Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-768x432.jpg" class="card-responsive-img fit-img" alt="brand identity personal branding Generative Engine Optimization" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1.jpg 1920w" data-eio="l" />

branded entertainment
La pubblicità non funziona più: perché i brand stanno diventando mediadi Alessio Pecoraro
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<img width="768" height="512" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/30104240/Marketing-del-futuro-e-misteri-digitali-768x512.jpg" class="card-responsive-img fit-img" alt="Marketing del futuro e misteri digitali" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/30104240/Marketing-del-futuro-e-misteri-digitali-768x512.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/30104240/Marketing-del-futuro-e-misteri-digitali-1080x720.jpg 1080w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/30104240/Marketing-del-futuro-e-misteri-digitali-132x88.jpg 132w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/30104240/Marketing-del-futuro-e-misteri-digitali-1024x683.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/30104240/Marketing-del-futuro-e-misteri-digitali-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/30104240/Marketing-del-futuro-e-misteri-digitali.jpg 1536w" data-eio="l" />

il lato b del marketing
Perché la crescita dei brand oggi è un dilemma (e come gestirlo)di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-768x432.jpg" class="card-responsive-img fit-img" alt="youtube (1)" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1.jpg 1920w" data-eio="l" />

strategie di marketing
YouTube non è più solo video: ora punta su shopping e creatordi Alessio Pecoraro
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<img width="500" height="334" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/30144629/home-banking-2.jpg" class="card-responsive-img fit-img" alt="Home banking; Commercio elettronico indiretto conformità DORA dark pattern shopping compulsivo" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/30144629/home-banking-2.jpg 500w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/30144629/home-banking-2-132x88.jpg 132w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/30144629/home-banking-2-lq.jpg 30w" data-eio="l" />

La battaglia per il funnel
Shopping con l’AI: ChatGPT entra nel carrello, i retailer alzano il murodi Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/23120252/virtual-influencer-1-768x432.jpg" class="card-responsive-img fit-img" alt="virtual influencer (1)" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/23120252/virtual-influencer-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/23120252/virtual-influencer-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/23120252/virtual-influencer-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/23120252/virtual-influencer-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/23120252/virtual-influencer-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/23120252/virtual-influencer-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/23120252/virtual-influencer-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/23120252/virtual-influencer-1.jpg 1920w" data-eio="l" />

celebrity virtuali
L'era delle star sintetiche: quando l'IA crea idolidi Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-768x432.jpg" class="card-responsive-img fit-img" alt="google search commissione UE" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH.jpg 1920w" data-eio="l" />

scenari
Marketing: le 5 tendenze che cambiano la comunicazione 2026di Alessio Pecoraro
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