Alessio Pecoraro

coordinatore PAsocial Emilia-Romagna, marketing & communication manager

Articoli dell'autore

<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/20092131/shutterstock_2452297177-1-768x432.jpg" class="card-responsive-img fit-img" alt="TikTok UE" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/20092131/shutterstock_2452297177-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/20092131/shutterstock_2452297177-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/20092131/shutterstock_2452297177-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/20092131/shutterstock_2452297177-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/20092131/shutterstock_2452297177-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/20092131/shutterstock_2452297177-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/20092131/shutterstock_2452297177-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/20092131/shutterstock_2452297177-1.jpg 1920w" data-eio="l" />

marketing
Video lampo e clipper: così i brand conquistano TikTok e Instagramdi Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/24112350/ai-slop-1-768x432.jpg" class="card-responsive-img fit-img" alt="ai slop" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/24112350/ai-slop-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/24112350/ai-slop-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/24112350/ai-slop-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/24112350/ai-slop-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/24112350/ai-slop-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/24112350/ai-slop-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/24112350/ai-slop-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/24112350/ai-slop-1.jpg 1920w" data-eio="l" />

il fenomeno
AI Slop, l’arte (assurda) dei video artificiali: creativita o spam?di Alessio Pecoraro
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<img width="768" height="454" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/06133816/shutterstock_2125898951-1-768x454.jpg" class="card-responsive-img fit-img" alt="sicurezza alimentare etichette elettroniche supermercati; Caro-carrello, l&#039;effetto dei cambiamenti climatici sull&#039;aumento dei prezzi del cibo" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/06133816/shutterstock_2125898951-1-768x454.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/06133816/shutterstock_2125898951-1-1217x720.jpg 1217w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/06133816/shutterstock_2125898951-1-1536x908.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/06133816/shutterstock_2125898951-1-149x88.jpg 149w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/06133816/shutterstock_2125898951-1-1024x606.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/06133816/shutterstock_2125898951-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/06133816/shutterstock_2125898951-1.jpg 1826w" data-eio="l" />

etichette elettroniche
Prezzi che cambiano 100 volte al giorno: la novità nei supermercatidi Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/20111137/urbanistica-di-genere-1-768x432.jpg" class="card-responsive-img fit-img" alt="urbanistica di genere (1) Slow marketing parità di genere" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/20111137/urbanistica-di-genere-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/20111137/urbanistica-di-genere-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/20111137/urbanistica-di-genere-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/20111137/urbanistica-di-genere-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/20111137/urbanistica-di-genere-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/20111137/urbanistica-di-genere-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/20111137/urbanistica-di-genere-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/20111137/urbanistica-di-genere-1.jpg 1920w" data-eio="l" />

comunicazione digitale
Slow marketing: perché la Gen Z rifiuta la comunicazione invasivadi Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/02171934/celebrity-brand-1-768x432.jpg" class="card-responsive-img fit-img" alt="celebrity brand" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/02171934/celebrity-brand-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/02171934/celebrity-brand-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/02171934/celebrity-brand-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/02171934/celebrity-brand-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/02171934/celebrity-brand-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/02171934/celebrity-brand-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/02171934/celebrity-brand-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/09/02171934/celebrity-brand-1.jpg 1920w" data-eio="l" />

marketing
Celebrity brand, quando la fama diventa un’industria miliardariadi Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/26144036/eventi-sostenibili-1-768x432.jpg" class="card-responsive-img fit-img" alt="eventi sostenibili (1); servizi ambientali Tecnologia Sostenibile Omnibus EU SA8000 2026" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/26144036/eventi-sostenibili-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/26144036/eventi-sostenibili-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/26144036/eventi-sostenibili-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/26144036/eventi-sostenibili-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/26144036/eventi-sostenibili-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/26144036/eventi-sostenibili-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/26144036/eventi-sostenibili-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/26144036/eventi-sostenibili-1.jpg 1920w" data-eio="l" />

la guida
Come comunicare la sostenibilità: linguaggi e strategie multicanaledi Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/05150333/IA-e-comunicazione-1-768x432.jpg" class="card-responsive-img fit-img" alt="IA e comunicazione (1) comunicazione istituzionale" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/05150333/IA-e-comunicazione-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/05150333/IA-e-comunicazione-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/05150333/IA-e-comunicazione-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/05150333/IA-e-comunicazione-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/05150333/IA-e-comunicazione-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/05150333/IA-e-comunicazione-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/05150333/IA-e-comunicazione-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/05150333/IA-e-comunicazione-1.jpg 1920w" data-eio="l" />

strategia
Brand pubblici: ogni istituzione comunica la sua reputazionedi Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/08152547/educational-marketing-1-768x432.jpg" class="card-responsive-img fit-img" alt="educational marketing (1) AI per lead qualificati B2B" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/08152547/educational-marketing-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/08152547/educational-marketing-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/08152547/educational-marketing-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/08152547/educational-marketing-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/08152547/educational-marketing-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/08152547/educational-marketing-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/08152547/educational-marketing-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/08152547/educational-marketing-1.jpg 1920w" data-eio="l" />

innovazione
Educational marketing: la nuova leva strategica dei branddi Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16145908/intelligenza-artificiale-lavoro-1-768x432.jpg" class="card-responsive-img fit-img" alt="ia nell&#039;economia IA e società AI nelle public relations ia senziente ibridazione competenze uomo-ai AI in azienda ai e competenze per il lavoro" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16145908/intelligenza-artificiale-lavoro-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16145908/intelligenza-artificiale-lavoro-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16145908/intelligenza-artificiale-lavoro-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16145908/intelligenza-artificiale-lavoro-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16145908/intelligenza-artificiale-lavoro-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16145908/intelligenza-artificiale-lavoro-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16145908/intelligenza-artificiale-lavoro-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16145908/intelligenza-artificiale-lavoro-1.jpg 1920w" data-eio="l" />

intelligenza artificiale
AI per le pubbliche relazioni: attenti al confine tra efficacia e spamdi Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-768x432.jpg" class="card-responsive-img fit-img" alt="AI nel marketing researcher e analyst marketing emozionale project manager AI Marketing Mix Modeling" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1.jpg 1920w" data-eio="l" />

Cannes 2025
Pubblicità, l'AI ormai fa tutto: ecco come cambia questo lavorodi Alessio Pecoraro
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