Alessio Pecoraro

coordinatore PAsocial Emilia-Romagna, marketing & communication manager

Articoli dell'autore

<img width="768" height="512" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19184248/shutterstock_1820990627-768x512.jpg" class="card-responsive-img fit-img" alt="Marketing,Target,Audience,Concept,,,Businessman,Writing,Red,Circle,To" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19184248/shutterstock_1820990627-768x512.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19184248/shutterstock_1820990627-132x88.jpg 132w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19184248/shutterstock_1820990627-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19184248/shutterstock_1820990627.jpg 1000w" data-eio="l" />

l'indagine ey
Video e AI alleati del marketing nel 2024: le tendenze chiavedi Alessio Pecoraro
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<img width="768" height="512" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/13081830/ecommerce-fashion-mockup-5598-768x512.jpg" class="card-responsive-img fit-img" alt="L&#039;AI nel fashion: dal marketplace alla caccia di contraffazioni" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/13081830/ecommerce-fashion-mockup-5598-768x512.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/13081830/ecommerce-fashion-mockup-5598-1536x1024.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/13081830/ecommerce-fashion-mockup-5598-2048x1365.jpg 2048w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/13081830/ecommerce-fashion-mockup-5598-132x88.jpg 132w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/13081830/ecommerce-fashion-mockup-5598-1024x683.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/13081830/ecommerce-fashion-mockup-5598-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/13081830/ecommerce-fashion-mockup-5598-1080x720.jpg 1080w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/13081830/ecommerce-fashion-mockup-5598-1620x1080.jpg 1620w" data-eio="l" />

intelligenza artificiale
Ridurre i resi nell'eCommerce con l'AI: le strategie di H&M, Omoda e Zalandodi Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/02/06134037/donne-768x432.jpg" class="card-responsive-img fit-img" alt="donne" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/02/06134037/donne-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/02/06134037/donne-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/02/06134037/donne-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/02/06134037/donne-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/02/06134037/donne.jpg 800w" data-eio="l" />

Tendenze
Marketing: le aziende scoprono il potere del "Fai-Da-Te"  al femminiledi Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-768x432.jpg" class="card-responsive-img fit-img" alt="fake news guerra narrazione della guerra" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515.jpg 1920w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-1024x576.jpg 1024w" data-eio="l" />

Marketing e ai
La credibilità nell'era delle fake news: come creare fiducia nel branddi Alessio Pecoraro
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<img width="768" height="560" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/07/10091428/threads-768x560.jpg" class="card-responsive-img fit-img" alt="threads" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/07/10091428/threads-768x560.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/07/10091428/threads-988x720.jpg 988w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/07/10091428/threads-121x88.jpg 121w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/07/10091428/threads-1024x747.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/07/10091428/threads-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/07/10091428/threads.jpg 1052w" data-eio="l" />

Marketing social
Threads, quali opportunità per i brand?Punti di forza e debolezzedi Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19121021/4-768x432.jpg" class="card-responsive-img fit-img" alt="Omni,Channel,Technology,Of,Online,Retail,Business,Approach.,Multichannel,Marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19121021/4-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19121021/4-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19121021/4-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19121021/4-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19121021/4.jpg 1000w" data-eio="l" />

strategie
Il futuro del marketing, oltre i social: eSport e metaverso le nuove frontieredi Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124-768x432.jpg" class="card-responsive-img fit-img" alt="Digital,Contents,Concept.,Social,Networking,Service.,Streaming,Video.,Nft.,Non-fungible" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124.jpg 1000w" data-eio="l" />

marketing digitale
I social nuovi pusher di intrattenimento: ora sono una minaccia anche per lo streamingdi Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/15145527/generazione-z-768x432.jpg" class="card-responsive-img fit-img" alt="generazione z" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/15145527/generazione-z-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/15145527/generazione-z-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/15145527/generazione-z-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/15145527/generazione-z-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/15145527/generazione-z.jpg 1920w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/15145527/generazione-z-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/15145527/generazione-z-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/15145527/generazione-z-1024x576.jpg 1024w" data-eio="l" />

strategie
La sostenibilità cambia anche il marketing: il consumo secondo la Gen Zdi Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/06151742/deep-fake_-intelligenza-artificiale_5-768x432.jpg" class="card-responsive-img fit-img" alt="deep fake_ intelligenza artificiale_5" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/06151742/deep-fake_-intelligenza-artificiale_5-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/06151742/deep-fake_-intelligenza-artificiale_5-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/06151742/deep-fake_-intelligenza-artificiale_5-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/06151742/deep-fake_-intelligenza-artificiale_5-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/06151742/deep-fake_-intelligenza-artificiale_5-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/06151742/deep-fake_-intelligenza-artificiale_5.jpg 1920w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/06151742/deep-fake_-intelligenza-artificiale_5-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/06151742/deep-fake_-intelligenza-artificiale_5-640x360.jpg 640w" data-eio="l" />

branding
Il deepfake si fa strada nel marketing: bene, ma servono regoledi Alessio Pecoraro
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<img width="768" height="384" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/03152322/sales-768x384.jpg" class="card-responsive-img fit-img" alt="Crm,Customer,Relationship,Management,Business,Sales,Marketing,Technology,Concept." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/03152322/sales-768x384.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/03152322/sales-156x78.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/03152322/sales-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/03152322/sales.jpg 1000w" data-eio="l" />

comunicazione aziendale
Investire sui contenuti per far crescere l'azienda: come ideare il format giustodi Alessio Pecoraro
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