Alessio Pecoraro

coordinatore PAsocial Emilia-Romagna, marketing & communication manager

Articoli dell'autore



<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-768x432.jpg" class="card-responsive-img fit-img" alt="fake news guerra narrazione della guerra" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515.jpg 1920w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-1024x576.jpg 1024w" data-eio="l" />

Marketing e ai
La credibilità nell'era delle fake news: come creare fiducia nel brand
06 Feb 2024
di Alessio Pecoraro
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<img width="768" height="560" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/07/10091428/threads-768x560.jpg" class="card-responsive-img fit-img" alt="threads" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/07/10091428/threads-768x560.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/07/10091428/threads-988x720.jpg 988w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/07/10091428/threads-121x88.jpg 121w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/07/10091428/threads-1024x747.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/07/10091428/threads-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/07/10091428/threads.jpg 1052w" data-eio="l" />

Marketing social
Threads, quali opportunità per i brand?Punti di forza e debolezze
05 Feb 2024
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19121021/4-768x432.jpg" class="card-responsive-img fit-img" alt="Omni,Channel,Technology,Of,Online,Retail,Business,Approach.,Multichannel,Marketing" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19121021/4-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19121021/4-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19121021/4-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19121021/4-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19121021/4.jpg 1000w" data-eio="l" />

strategie
Il futuro del marketing, oltre i social: eSport e metaverso le nuove frontiere
31 Gen 2024
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124-768x432.jpg" class="card-responsive-img fit-img" alt="Digital,Contents,Concept.,Social,Networking,Service.,Streaming,Video.,Nft.,Non-fungible" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124.jpg 1000w" data-eio="l" />

marketing digitale
I social nuovi pusher di intrattenimento: ora sono una minaccia anche per lo streaming
16 Gen 2024
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/15145527/generazione-z-768x432.jpg" class="card-responsive-img fit-img" alt="generazione z" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/15145527/generazione-z-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/15145527/generazione-z-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/15145527/generazione-z-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/15145527/generazione-z-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/15145527/generazione-z.jpg 1920w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/15145527/generazione-z-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/15145527/generazione-z-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/15145527/generazione-z-1024x576.jpg 1024w" data-eio="l" />

strategie
La sostenibilità cambia anche il marketing: il consumo secondo la Gen Z
20 Dic 2023
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/06151742/deep-fake_-intelligenza-artificiale_5-768x432.jpg" class="card-responsive-img fit-img" alt="deep fake_ intelligenza artificiale_5" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/06151742/deep-fake_-intelligenza-artificiale_5-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/06151742/deep-fake_-intelligenza-artificiale_5-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/06151742/deep-fake_-intelligenza-artificiale_5-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/06151742/deep-fake_-intelligenza-artificiale_5-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/06151742/deep-fake_-intelligenza-artificiale_5-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/06151742/deep-fake_-intelligenza-artificiale_5.jpg 1920w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/06151742/deep-fake_-intelligenza-artificiale_5-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/06151742/deep-fake_-intelligenza-artificiale_5-640x360.jpg 640w" data-eio="l" />

branding
Il deepfake si fa strada nel marketing: bene, ma servono regole
01 Dic 2023
di Alessio Pecoraro
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<img width="768" height="384" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/03152322/sales-768x384.jpg" class="card-responsive-img fit-img" alt="Crm,Customer,Relationship,Management,Business,Sales,Marketing,Technology,Concept." sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/03152322/sales-768x384.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/03152322/sales-156x78.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/03152322/sales-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/03152322/sales.jpg 1000w" data-eio="l" />

comunicazione aziendale
Investire sui contenuti per far crescere l'azienda: come ideare il format giusto
24 Nov 2023
di Alessio Pecoraro
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<img width="768" height="434" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/04/16162429/78145-facebook-whatsapp-insta-re-768x434.jpg" class="card-responsive-img fit-img" alt="facebook-whatsapp-insta-re" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/04/16162429/78145-facebook-whatsapp-insta-re-768x434.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/04/16162429/78145-facebook-whatsapp-insta-re-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/04/16162429/78145-facebook-whatsapp-insta-re-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/04/16162429/78145-facebook-whatsapp-insta-re.jpg 850w" data-eio="l" />

non solo social
Marketing, è l'ora di Whatsapp: ecco le opportunità
23 Nov 2023
di Alessio Pecoraro
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<img width="768" height="513" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/10/12112001/shutterstock_749223967-768x513.jpg" class="card-responsive-img fit-img" alt="compliance fintech" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/10/12112001/shutterstock_749223967-768x513.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/10/12112001/shutterstock_749223967-132x88.jpg 132w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/10/12112001/shutterstock_749223967-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/10/12112001/shutterstock_749223967.jpg 1000w" data-eio="l" />

marketing e finanza
Fintech in crisi? Comunicare bene è la chiave per resistere
17 Nov 2023
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20163336/shutterstock_2045393252-768x432.jpg" class="card-responsive-img fit-img" alt="BLOCKCHAIN" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20163336/shutterstock_2045393252-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20163336/shutterstock_2045393252-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20163336/shutterstock_2045393252-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20163336/shutterstock_2045393252-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20163336/shutterstock_2045393252.jpg 1000w" data-eio="l" />

Big Data
Analisi dei dati: con l'IA diventa strategica per il marketing
09 Nov 2023
di Alessio Pecoraro
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