Alessio Pecoraro

coordinatore PAsocial Emilia-Romagna, marketing & communication manager

Articoli dell'autore



<img width="768" height="512" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/16165911/shutterstock_1332699257-768x512.jpg" class="card-responsive-img fit-img" alt="Retail,Concept,Marketing,Channels,E-commerce,Shopping,Automation,On,Blurred,Supermarket" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/16165911/shutterstock_1332699257-768x512.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/16165911/shutterstock_1332699257-132x88.jpg 132w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/16165911/shutterstock_1332699257-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/16165911/shutterstock_1332699257.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ecosistema marketing
Il nuovo marketing crea fiducia: l'importanza delle strategie onlife e glocal per le aziende
28 Apr 2023
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/24121345/shutterstock_2253228203-768x432.jpg" class="card-responsive-img fit-img" alt="sibylla oraculum" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/24121345/shutterstock_2253228203-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/24121345/shutterstock_2253228203-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/24121345/shutterstock_2253228203.jpg 1920w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/24121345/shutterstock_2253228203-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/24121345/shutterstock_2253228203-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/24121345/shutterstock_2253228203-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/24121345/shutterstock_2253228203-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/24121345/shutterstock_2253228203-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

personal branding
Il futuro delle risorse umane dopo ChatGPT: come cambia la vita di aziende e candidati
14 Apr 2023
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150214/adverstrising-pubblicita-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="adverstrising pubblicità marketing" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150214/adverstrising-pubblicita-marketing-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150214/adverstrising-pubblicita-marketing-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150214/adverstrising-pubblicita-marketing.jpg 1920w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150214/adverstrising-pubblicita-marketing-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150214/adverstrising-pubblicita-marketing-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150214/adverstrising-pubblicita-marketing-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150214/adverstrising-pubblicita-marketing-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150214/adverstrising-pubblicita-marketing-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

tendenze del marketing
Il "deinfluencing" non è la fine dell'influencer marketing, ma qualcosa sta cambiando
11 Apr 2023
di Alessio Pecoraro
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<img width="768" height="408" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/11/23072206/DigitalAdv-768x408.png" class="card-responsive-img fit-img" alt="mercato adv" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/11/23072206/DigitalAdv-768x408.png 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/11/23072206/DigitalAdv-1024x543.png 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/11/23072206/DigitalAdv-lq.png 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/11/23072206/DigitalAdv-1280x679.png 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/11/23072206/DigitalAdv-156x83.png 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/11/23072206/DigitalAdv.png 1334w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

scenari
L'audio digitale sta rivoluzionando la pubblicità: le opportunità per le aziende
24 Mar 2023
di Alessio Pecoraro
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<img width="768" height="576" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/05/23155419/shutterstock_6763074641-768x576.jpg" class="card-responsive-img fit-img" alt="intelligenza artificiale" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/05/23155419/shutterstock_6763074641-768x576.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/05/23155419/shutterstock_6763074641-117x88.jpg 117w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/05/23155419/shutterstock_6763074641-1024x768.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/05/23155419/shutterstock_6763074641-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/05/23155419/shutterstock_6763074641-960x720.jpg 960w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/05/23155419/shutterstock_6763074641.jpg 1200w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

I consigli
Marketing aziendale, quale soluzione di intelligenza artificiale scegliere
14 Mar 2023
di Alessio Pecoraro
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<img width="768" height="413" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/07104216/meta-verified-768x413.jpg" class="card-responsive-img fit-img" alt="I social sono in crisi e vogliono riconquistare le aziende: Meta ci prova con “Verified”" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/07104216/meta-verified-768x413.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/07104216/meta-verified-156x84.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/07104216/meta-verified-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/07104216/meta-verified.jpg 897w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

scenari
I social sono in crisi e vogliono riconquistare le aziende: Meta ci prova con “Verified”
12 Mar 2023
di Alessio Pecoraro
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<img width="768" height="768" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/03110723/linkedin-768x768.png" class="card-responsive-img fit-img" alt="Aziende su LinkedIn, come sfruttarlo al meglio: la giusta strategia" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/03110723/linkedin-768x768.png 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/03110723/linkedin-720x720.png 720w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/03110723/linkedin-1080x1080.png 1080w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/03110723/linkedin-88x88.png 88w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/03110723/linkedin-120x120.png 120w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/03110723/linkedin-lq.png 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/03/03110723/linkedin.png 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

social e business
Aziende su LinkedIn, come sfruttarlo al meglio: la giusta strategia
10 Mar 2023
di Alessio Pecoraro
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<img width="768" height="429" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/07/23142407/Why-Story-Telling-Matters-branding-science-01-768x429.jpg" class="card-responsive-img fit-img" alt="Why-Story-Telling-Matters-branding-science-01" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/07/23142407/Why-Story-Telling-Matters-branding-science-01-768x429.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/07/23142407/Why-Story-Telling-Matters-branding-science-01-1536x857.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/07/23142407/Why-Story-Telling-Matters-branding-science-01-2048x1143.jpg 2048w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/07/23142407/Why-Story-Telling-Matters-branding-science-01-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/07/23142407/Why-Story-Telling-Matters-branding-science-01-1024x571.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/07/23142407/Why-Story-Telling-Matters-branding-science-01-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/07/23142407/Why-Story-Telling-Matters-branding-science-01-1280x714.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/07/23142407/Why-Story-Telling-Matters-branding-science-01-1920x1071.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

transmedia storytelling
Da aziende a media company: come devono cambiare i piani di comunicazione
03 Mar 2023
di Alessio Pecoraro
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<img width="540" height="240" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/01/14091935/word-image-11-1.jpg" class="card-responsive-img fit-img" alt="intelligenza artificiale ai act" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/01/14091935/word-image-11-1.jpg 540w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/01/14091935/word-image-11-lq-1.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/01/14091935/word-image-11-156x69.jpg 156w" sizes="(max-width: 540px) 100vw, 540px" data-eio="l" />

Chatgpt e non solo
Boom dell'intelligenza artificiale, quale futuro per i giornalisti
15 Feb 2023
di Alessandro Longo e  Alessio Pecoraro
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<img width="768" height="384" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/07/30111750/storytelling-768x384.jpg" class="card-responsive-img fit-img" alt="Social media pro campagna vaccinale" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/07/30111750/storytelling-768x384.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/07/30111750/storytelling-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/07/30111750/storytelling-156x78.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/07/30111750/storytelling.jpg 869w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

la prospettiva
Lo storytelling da solo non basta più: perché le aziende devono diventare (anche) media company
06 Feb 2023
di Alessio Pecoraro
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