Alessio Pecoraro

coordinatore PAsocial Emilia-Romagna, marketing & communication manager

Articoli dell'autore



<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-768x432.jpg" class="card-responsive-img fit-img" alt="marketing" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1.jpg 1920w" data-eio="l" />

intelligenza artificiale
Video IA nel marketing, siamo solo all'inizio: lezioni dal caso Toys‘R’Us
02 Ago 2024
di Alessio Pecoraro
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<img width="300" height="168" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/03/24173830/reddit.png" class="card-responsive-img fit-img" alt="reddit" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/03/24173830/reddit.png 300w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/03/24173830/reddit-156x88.png 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/03/24173830/reddit-lq.png 30w" data-eio="l" />

l'analisi
Reddit, l'alternativa a Google per una ricerca "autentica": le opportunità per i brand
30 Lug 2024
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124-768x432.jpg" class="card-responsive-img fit-img" alt="Digital,Contents,Concept.,Social,Networking,Service.,Streaming,Video.,Nft.,Non-fungible" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124.jpg 1000w" data-eio="l" />

Il dilemma
Le aziende e i nuovi social: una strategia per vincere le sfide della "swipe era"
23 Lug 2024
di Alessio Pecoraro
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<img width="768" height="372" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/09/03154958/sostenibilitC3A0-768x372.jpg" class="card-responsive-img fit-img" alt="L’evoluzione del Greentech nel 2023" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/09/03154958/sostenibilitC3A0-768x372.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/09/03154958/sostenibilitC3A0-156x76.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/09/03154958/sostenibilitC3A0-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/09/03154958/sostenibilitC3A0.jpg 1000w" data-eio="l" />

greenhusing
La sostenibilità silenziata: perché le aziende non comunicano più le strategie green
10 Lug 2024
di Alessio Pecoraro
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<img width="768" height="512" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/12/26165510/chiesa-intelligenza-artificiale-768x512.jpg" class="card-responsive-img fit-img" alt="Coltivando il verso: la sfida di scrivere poesia con GPT4" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/12/26165510/chiesa-intelligenza-artificiale-768x512.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/12/26165510/chiesa-intelligenza-artificiale-132x88.jpg 132w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/12/26165510/chiesa-intelligenza-artificiale-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/12/26165510/chiesa-intelligenza-artificiale.jpg 800w" data-eio="l" />

marketing
L'IA generativa è il futuro dello storytelling aziendale? Cosa cambia, chi già la usa, gli strumenti
21 Giu 2024
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124-768x432.jpg" class="card-responsive-img fit-img" alt="Digital,Contents,Concept.,Social,Networking,Service.,Streaming,Video.,Nft.,Non-fungible" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20093705/shutterstock_2025064124.jpg 1000w" data-eio="l" />

Intelligenza artificiale
L'IA e il rischio di contenuti "senz'anima": i problemi nel marketing
17 Giu 2024
di Alessio Pecoraro
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<img width="714" height="380" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/05/29175040/google-overviews.jpg" class="card-responsive-img fit-img" alt="google overviews" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/05/29175040/google-overviews.jpg 714w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/05/29175040/google-overviews-156x83.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/05/29175040/google-overviews-lq.jpg 30w" data-eio="l" />

ricerche online
AI Overviews, la carta vincente di Google contro OpenAI? Ecco tutte le sfide
30 Mag 2024
di Alessio Pecoraro
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<img width="760" height="448" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/05/16110308/ai-model.jpg" class="card-responsive-img fit-img" alt="ai model" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/05/16110308/ai-model.jpg 760w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/05/16110308/ai-model-149x88.jpg 149w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/05/16110308/ai-model-lq.jpg 30w" data-eio="l" />

fashion
Modelle replicate con l'IA: la nuova frontiera del marketing nella moda
23 Mag 2024
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/04094941/shutterstock_2059473320-1-768x432.jpg" class="card-responsive-img fit-img" alt="IA intelligenza artificiale ai generativa e copyright" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/04094941/shutterstock_2059473320-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/04094941/shutterstock_2059473320-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/04094941/shutterstock_2059473320-1.jpg 1920w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/04094941/shutterstock_2059473320-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/04094941/shutterstock_2059473320-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/04094941/shutterstock_2059473320-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/04094941/shutterstock_2059473320-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/04094941/shutterstock_2059473320-1-lq.jpg 30w" data-eio="l" />

brand reputation
Immagini create dall'IA: utili in pubblicità, ma attenti a questi errori
16 Mag 2024
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20100705/shutterstock_2080857946-768x432.jpg" class="card-responsive-img fit-img" alt="Young,Happy,Businesswoman,Using,Computer,In,Modern,Office,With,Colleagues." sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20100705/shutterstock_2080857946-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20100705/shutterstock_2080857946-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20100705/shutterstock_2080857946-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20100705/shutterstock_2080857946-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20100705/shutterstock_2080857946.jpg 1000w" data-eio="l" />

scenari
L'IA sta cambiando tutto nel marketing operativo: strategie per usarla bene
08 Mag 2024
di Alessio Pecoraro
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