Alessio Pecoraro

coordinatore PAsocial Emilia-Romagna, marketing & communication manager

Articoli dell'autore



<img width="768" height="480" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/05/05050616/velocit%C3%A0-siti-800x500-160306214734-768x480.jpg" class="card-responsive-img fit-img" alt="velocità-siti-800&#215;500-160306214734" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/05/05050616/velocit%C3%A0-siti-800x500-160306214734-768x480.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/05/05050616/velocit%C3%A0-siti-800x500-160306214734-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/05/05050616/velocit%C3%A0-siti-800x500-160306214734-141x88.jpg 141w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/05/05050616/velocit%C3%A0-siti-800x500-160306214734.jpg 800w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

contenuti online
Google cambia, spinta sulla ricerca di qualità: gli impatti
25 Mar 2024
di Alessio Pecoraro
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<img width="768" height="383" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/10/02084447/temu-768x383.jpg" class="card-responsive-img fit-img" alt="temu" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/10/02084447/temu-768x383.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/10/02084447/temu-156x78.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/10/02084447/temu-1024x511.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/10/02084447/temu-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/10/02084447/temu.jpg 1037w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

non solo amazon
Temu, ecco la scossa al mercato e-commerce: i punti innovativi
19 Mar 2024
di Alessio Pecoraro
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<img width="768" height="493" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20161143/shutterstock_2143357503-768x493.jpg" class="card-responsive-img fit-img" alt="Il foresight nel settore Life Science: come puntare sulle tecnologie più promettenti" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20161143/shutterstock_2143357503-768x493.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20161143/shutterstock_2143357503-137x88.jpg 137w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20161143/shutterstock_2143357503-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/20161143/shutterstock_2143357503.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

tendenze
Produttività, l’AI non è una bacchetta magica: casi d’uso e scenari
19 Mar 2024
di Alessio Pecoraro
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<img width="768" height="512" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/23102254/shutterstock_1903637062-768x512.jpg" class="card-responsive-img fit-img" alt="Entro il 2033, l’Intelligenza Artificiale svolgerà metà dei lavori" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/23102254/shutterstock_1903637062-768x512.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/23102254/shutterstock_1903637062-132x88.jpg 132w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/23102254/shutterstock_1903637062-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/23102254/shutterstock_1903637062.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

marketing
L'AI trasforma il product placement: i vantaggi per aziende, creator e brand
05 Mar 2024
di Alessio Pecoraro
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<img width="768" height="512" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19184248/shutterstock_1820990627-768x512.jpg" class="card-responsive-img fit-img" alt="Marketing,Target,Audience,Concept,,,Businessman,Writing,Red,Circle,To" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19184248/shutterstock_1820990627-768x512.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19184248/shutterstock_1820990627-132x88.jpg 132w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19184248/shutterstock_1820990627-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19184248/shutterstock_1820990627.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

l'indagine ey
Video e AI alleati del marketing nel 2024: le tendenze chiave
27 Feb 2024
di Alessio Pecoraro
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<img width="768" height="512" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/13081830/ecommerce-fashion-mockup-5598-768x512.jpg" class="card-responsive-img fit-img" alt="L&#039;AI nel fashion: dal marketplace alla caccia di contraffazioni" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/13081830/ecommerce-fashion-mockup-5598-768x512.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/13081830/ecommerce-fashion-mockup-5598-1536x1024.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/13081830/ecommerce-fashion-mockup-5598-2048x1365.jpg 2048w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/13081830/ecommerce-fashion-mockup-5598-132x88.jpg 132w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/13081830/ecommerce-fashion-mockup-5598-1024x683.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/13081830/ecommerce-fashion-mockup-5598-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/13081830/ecommerce-fashion-mockup-5598-1080x720.jpg 1080w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2019/09/13081830/ecommerce-fashion-mockup-5598-1620x1080.jpg 1620w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

intelligenza artificiale
Ridurre i resi nell'eCommerce con l'AI: le strategie di H&M, Omoda e Zalando
19 Feb 2024
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/02/06134037/donne-768x432.jpg" class="card-responsive-img fit-img" alt="donne" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/02/06134037/donne-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/02/06134037/donne-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/02/06134037/donne-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/02/06134037/donne-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/02/06134037/donne.jpg 800w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Tendenze
Marketing: le aziende scoprono il potere del "Fai-Da-Te"  al femminile
13 Feb 2024
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-768x432.jpg" class="card-responsive-img fit-img" alt="fake news guerra" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515.jpg 1920w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/03/10121320/shutterstock_2118057515-1024x576.jpg 1024w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Marketing e ai
La credibilità nell'era delle fake news: come creare fiducia nel brand
06 Feb 2024
di Alessio Pecoraro
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<img width="768" height="560" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/07/10091428/threads-768x560.jpg" class="card-responsive-img fit-img" alt="threads" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/07/10091428/threads-768x560.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/07/10091428/threads-988x720.jpg 988w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/07/10091428/threads-121x88.jpg 121w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/07/10091428/threads-1024x747.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/07/10091428/threads-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/07/10091428/threads.jpg 1052w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Marketing social
Threads, quali opportunità per i brand?Punti di forza e debolezze
05 Feb 2024
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19121021/4-768x432.jpg" class="card-responsive-img fit-img" alt="Omni,Channel,Technology,Of,Online,Retail,Business,Approach.,Multichannel,Marketing" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19121021/4-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19121021/4-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19121021/4-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19121021/4-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/06/19121021/4.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

strategie
Il futuro del marketing, oltre i social: eSport e metaverso le nuove frontiere
31 Gen 2024
di Alessio Pecoraro
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