Francesco Derchi
professore di Marketing, Geneva Business School e Founder This is D
Dr. Francesco Derchi brings over 20 years of international experience across strategy, innovation, and creativity in disruptive contexts. His expertise includes technology and brand management as well a guiding firms through Massive Transformative Purpose (MTP).
At OPIT he is the Chair for Digital Business. Francesco holds a PhD in Business Administration from Università degli Studi di Genova with a research focused on the management of Exponential Organizations.
In 2025, Francesco founded The ReGeneration Lab, an initiative dedicated to exploring regenerative business models and practices for net positive impact. Also, he is Associate Professor at Les Roches Global Hospitality Education in Switzerland.
As a Certified Business Coach, he serves the European Innovation Council at the European Commission.
As author of several books and articles, Francesco contributes to Harvard Business Review Italy on the topic of Exponential Organizations.












