Matteo Zambon

Fondatore di Tag Manager Italia

Articoli dell'autore



<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-768x432.jpg" class="card-responsive-img fit-img" alt="seo-aio (1) AI Search e SEO" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

strategia
AI Search e SEO: come aumentare conversioni anche con meno traffico
02 Dic 2025
di Matteo Zambon
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-768x432.jpg" class="card-responsive-img fit-img" alt="AI nel marketing researcher e analyst marketing emozionale project manager AI Marketing Mix Modeling" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

pubblicità cookieless
Marketing Mix Modeling: il metodo per budget e ROI più precisi
19 Set 2025
di Matteo Zambon
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/20100831/ia-e-lavoro-2-1-768x432.jpg" class="card-responsive-img fit-img" alt="AI LAVORO STUDI misure di distanza intelligenza artificiale ia e sicurezza sul lavoro futuro del lavoro IA sicurezza lavoro" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/20100831/ia-e-lavoro-2-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/20100831/ia-e-lavoro-2-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/20100831/ia-e-lavoro-2-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/20100831/ia-e-lavoro-2-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/20100831/ia-e-lavoro-2-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/20100831/ia-e-lavoro-2-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/20100831/ia-e-lavoro-2-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/20100831/ia-e-lavoro-2-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

strategia
Dati e AI: come ottimizzare l’utilizzo aziendale in 4 step
06 Ago 2025
di Matteo Zambon
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/11163607/data-strategy-1-768x432.jpg" class="card-responsive-img fit-img" alt="data strategy open data government dati e business" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/11163607/data-strategy-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/11163607/data-strategy-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/11163607/data-strategy-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/11163607/data-strategy-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/11163607/data-strategy-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/11163607/data-strategy-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/11163607/data-strategy-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/11163607/data-strategy-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

data economy
Dai dati all'azione: una guida strategica per decisioni efficaci
16 Lug 2025
di Matteo Zambon
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/22105852/dati-sintetici-2-1-768x432.jpg" class="card-responsive-img fit-img" alt="dati sintetici (2) (1) data governance dati sintetici in sanità" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/22105852/dati-sintetici-2-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/22105852/dati-sintetici-2-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/22105852/dati-sintetici-2-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/22105852/dati-sintetici-2-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/22105852/dati-sintetici-2-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/22105852/dati-sintetici-2-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/22105852/dati-sintetici-2-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/04/22105852/dati-sintetici-2-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

strategie aziendali
Trasformare i dati in vantaggio competitivo: la data governance efficace
26 Mag 2025
di Roberto Guiotto e  Matteo Zambon
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/11163607/data-strategy-1-768x432.jpg" class="card-responsive-img fit-img" alt="data strategy open data government dati e business" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/11163607/data-strategy-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/11163607/data-strategy-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/11163607/data-strategy-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/11163607/data-strategy-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/11163607/data-strategy-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/11163607/data-strategy-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/11163607/data-strategy-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/11163607/data-strategy-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

i casi
Digital Analytics nel terzo settore: come aumentare conversioni e donazioni
24 Apr 2025
di Roberto Guiotto e  Matteo Zambon
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<img width="768" height="512" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1-768x512.jpg" class="card-responsive-img fit-img" alt="pubblicità online, le novità di google meridian" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1-768x512.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1-1080x720.jpg 1080w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1-1536x1024.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1-132x88.jpg 132w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1-1024x683.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1.jpg 1620w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

la guida
Meridian di Google, per l'analisi predittiva pubblicitaria: cos’è e come funziona
17 Mar 2025
di Matteo Zambon
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-768x432.jpg" class="card-responsive-img fit-img" alt="importazioni ecommerce" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

la guida
GA4 per l'ecommerce: come evitare errori e migliorare le conversioni
18 Feb 2025
di Matteo Zambon
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-768x432.jpg" class="card-responsive-img fit-img" alt="Shutterstock_1106564813" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

i dati
Marketing analytics: strategie e tendenze 2025
30 Gen 2025
di Matteo Zambon
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-768x432.jpg" class="card-responsive-img fit-img" alt="leadership digitale (1) whistleblowing" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

strategie
Lead generation basata sui dati: metodi e strumenti per campagne efficaci
06 Dic 2024
di Roberto Guiotto e  Matteo Zambon
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