Matteo Zambon

Fondatore di Tag Manager Italia

Articoli dell'autore



<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-768x432.jpg" class="card-responsive-img fit-img" alt="importazioni ecommerce" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1.jpg 1920w" data-eio="l" />

la guida
GA4 per l'ecommerce: come evitare errori e migliorare le conversioni
18 Feb 2025
di Matteo Zambon
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-768x432.jpg" class="card-responsive-img fit-img" alt="Shutterstock_1106564813" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813.jpg 1920w" data-eio="l" />

i dati
Marketing analytics: strategie e tendenze 2025
30 Gen 2025
di Matteo Zambon
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-768x432.jpg" class="card-responsive-img fit-img" alt="leadership digitale (1) whistleblowing Thought leadership" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1.jpg 1920w" data-eio="l" />

strategie
Lead generation basata sui dati: metodi e strumenti per campagne efficaci
06 Dic 2024
di Roberto Guiotto e  Matteo Zambon
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/17154151/GA4-1-768x432.jpg" class="card-responsive-img fit-img" alt="GA4 (1)" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/17154151/GA4-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/17154151/GA4-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/17154151/GA4-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/17154151/GA4-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/17154151/GA4-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/17154151/GA4-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/17154151/GA4-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/17154151/GA4-1.jpg 1920w" data-eio="l" />

marketing digitale
Errori di attribuzione in GA4: cause, impatti e possibili soluzioni
24 Ott 2024
di Matteo Zambon
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-768x432.jpg" class="card-responsive-img fit-img" alt="marketing" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1.jpg 1920w" data-eio="l" />

la guida
Il "piano di misurazione": ecco la bussola per ogni strategia marketing
24 Set 2024
di Matteo Zambon
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-768x432.jpg" class="card-responsive-img fit-img" alt="marketing" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1.jpg 1920w" data-eio="l" />

marketing e analytics
Pubblicità online: i dati miniera d'oro ma vanno usati bene, ecco come
23 Ago 2024
di Roberto Guiotto e  Matteo Zambon
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/15164612/shutterstock_1024337071-768x432.jpg" class="card-responsive-img fit-img" alt="banche dati" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/15164612/shutterstock_1024337071-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/15164612/shutterstock_1024337071-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/15164612/shutterstock_1024337071-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/15164612/shutterstock_1024337071-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/15164612/shutterstock_1024337071-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/15164612/shutterstock_1024337071.jpg 1920w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/15164612/shutterstock_1024337071-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/15164612/shutterstock_1024337071-640x360.jpg 640w" data-eio="l" />

Data Governance
Dati relazionali per il business: come sfruttarli, i consigli utili
20 Giu 2024
di Roberto Guiotto e  Matteo Zambon
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<img width="768" height="460" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/08/19155327/eye-3246419_1280-768x460.jpg" class="card-responsive-img fit-img" alt="google data leak privacy" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/08/19155327/eye-3246419_1280-768x460.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/08/19155327/eye-3246419_1280-1203x720.jpg 1203w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/08/19155327/eye-3246419_1280-147x88.jpg 147w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/08/19155327/eye-3246419_1280-1024x613.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/08/19155327/eye-3246419_1280-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/08/19155327/eye-3246419_1280.jpg 1280w" data-eio="l" />

Data leak
Google, che dilemma per la privacy: usa dati Chrome per la ricerca
31 Mag 2024
di Roberto Guiotto e  Matteo Zambon
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<img width="768" height="511" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/07/04090812/shutterstock_753157075-768x511.jpg" class="card-responsive-img fit-img" alt="consenso informato" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/07/04090812/shutterstock_753157075-768x511.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/07/04090812/shutterstock_753157075-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/07/04090812/shutterstock_753157075-132x88.jpg 132w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/07/04090812/shutterstock_753157075.jpg 1000w" data-eio="l" />

cookie
Consent mode V2: cos'è e come aiuta a gestire i consensi online
20 Mag 2024
di Antonino Polimeni e  Matteo Zambon
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/06/23180556/new_Google_Analytics_1920-768x432.jpg" class="card-responsive-img fit-img" alt="new_Google_Analytics_1920" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/06/23180556/new_Google_Analytics_1920-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/06/23180556/new_Google_Analytics_1920-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/06/23180556/new_Google_Analytics_1920.jpg 1920w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/06/23180556/new_Google_Analytics_1920-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/06/23180556/new_Google_Analytics_1920-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/06/23180556/new_Google_Analytics_1920-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/06/23180556/new_Google_Analytics_1920-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/06/23180556/new_Google_Analytics_1920-lq.jpg 30w" data-eio="l" />

l'analisi
Google Analytics, posti di lavoro a rischio? Quali alternative per le aziende
20 Lug 2022
di Roberto Guiotto e  Matteo Zambon
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