Matteo Zambon

Fondatore di Tag Manager Italia

Articoli dell'autore

<img width="768" height="512" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1-768x512.jpg" class="card-responsive-img fit-img" alt="pubblicità online, le novità di google meridian" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1-768x512.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1-1080x720.jpg 1080w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1-1536x1024.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1-132x88.jpg 132w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1-1024x683.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/10175550/shutterstock_2340752131-1.jpg 1620w" data-eio="l" />

la guida
Meridian di Google, per l'analisi predittiva pubblicitaria: cos’è e come funzionadi Matteo Zambon
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-768x432.jpg" class="card-responsive-img fit-img" alt="importazioni ecommerce" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/12100803/Shutterstock_2501241647-1.jpg 1920w" data-eio="l" />

la guida
GA4 per l'ecommerce: come evitare errori e migliorare le conversionidi Matteo Zambon
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-768x432.jpg" class="card-responsive-img fit-img" alt="design digitale" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/01/23115330/Shutterstock_1106564813.jpg 1920w" data-eio="l" />

i dati
Marketing analytics: strategie e tendenze 2025di Matteo Zambon
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-768x432.jpg" class="card-responsive-img fit-img" alt="leadership digitale (1) whistleblowing Thought leadership" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/01100101/leadership-digitale-1.jpg 1920w" data-eio="l" />

strategie
Lead generation basata sui dati: metodi e strumenti per campagne efficacidi Roberto Guiotto e  Matteo Zambon
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/17154151/GA4-1-768x432.jpg" class="card-responsive-img fit-img" alt="GA4 (1)" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/17154151/GA4-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/17154151/GA4-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/17154151/GA4-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/17154151/GA4-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/17154151/GA4-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/17154151/GA4-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/17154151/GA4-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/17154151/GA4-1.jpg 1920w" data-eio="l" />

marketing digitale
Errori di attribuzione in GA4: cause, impatti e possibili soluzionidi Matteo Zambon
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-768x432.jpg" class="card-responsive-img fit-img" alt="marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1.jpg 1920w" data-eio="l" />

la guida
Il "piano di misurazione": ecco la bussola per ogni strategia marketingdi Matteo Zambon
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-768x432.jpg" class="card-responsive-img fit-img" alt="marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/07/26102513/Shutterstock_1792952278-1.jpg 1920w" data-eio="l" />

marketing e analytics
Pubblicità online: i dati miniera d'oro ma vanno usati bene, ecco comedi Roberto Guiotto e  Matteo Zambon
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/15164612/shutterstock_1024337071-768x432.jpg" class="card-responsive-img fit-img" alt="banche dati" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/15164612/shutterstock_1024337071-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/15164612/shutterstock_1024337071-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/15164612/shutterstock_1024337071-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/15164612/shutterstock_1024337071-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/15164612/shutterstock_1024337071-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/15164612/shutterstock_1024337071.jpg 1920w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/15164612/shutterstock_1024337071-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/09/15164612/shutterstock_1024337071-640x360.jpg 640w" data-eio="l" />

Data Governance
Dati relazionali per il business: come sfruttarli, i consigli utilidi Roberto Guiotto e  Matteo Zambon
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<img width="768" height="460" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/08/19155327/eye-3246419_1280-768x460.jpg" class="card-responsive-img fit-img" alt="google data leak privacy" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/08/19155327/eye-3246419_1280-768x460.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/08/19155327/eye-3246419_1280-1203x720.jpg 1203w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/08/19155327/eye-3246419_1280-147x88.jpg 147w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/08/19155327/eye-3246419_1280-1024x613.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/08/19155327/eye-3246419_1280-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/08/19155327/eye-3246419_1280.jpg 1280w" data-eio="l" />

Data leak
Google, che dilemma per la privacy: usa dati Chrome per la ricercadi Roberto Guiotto e  Matteo Zambon
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<img width="768" height="511" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/07/04090812/shutterstock_753157075-768x511.jpg" class="card-responsive-img fit-img" alt="consenso informato" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/07/04090812/shutterstock_753157075-768x511.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/07/04090812/shutterstock_753157075-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/07/04090812/shutterstock_753157075-132x88.jpg 132w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/07/04090812/shutterstock_753157075.jpg 1000w" data-eio="l" />

cookie
Consent mode V2: cos'è e come aiuta a gestire i consensi onlinedi Antonino Polimeni e  Matteo Zambon
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