Alberto Caschili

Consulente Legale per il mondo Digitale

Articoli dell'autore



<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/10/26184357/robot-amazon-bluejay-20251006-amazon-bluejay-038-copy-5398x3036-1-768x432.jpg" class="card-responsive-img fit-img" alt="packaging amazon" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/10/26184357/robot-amazon-bluejay-20251006-amazon-bluejay-038-copy-5398x3036-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/10/26184357/robot-amazon-bluejay-20251006-amazon-bluejay-038-copy-5398x3036-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/10/26184357/robot-amazon-bluejay-20251006-amazon-bluejay-038-copy-5398x3036-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/10/26184357/robot-amazon-bluejay-20251006-amazon-bluejay-038-copy-5398x3036-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/10/26184357/robot-amazon-bluejay-20251006-amazon-bluejay-038-copy-5398x3036-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/10/26184357/robot-amazon-bluejay-20251006-amazon-bluejay-038-copy-5398x3036-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/10/26184357/robot-amazon-bluejay-20251006-amazon-bluejay-038-copy-5398x3036-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/10/26184357/robot-amazon-bluejay-20251006-amazon-bluejay-038-copy-5398x3036-1.jpg 1600w" data-eio="l" />

ecommerce
Packaging Amazon: perché i nuovi standard sono un'opportunità
09 Apr 2026
di Alberto Caschili
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/21154853/amazon-1-768x432.jpg" class="card-responsive-img fit-img" alt="amazon garante privacy" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/21154853/amazon-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/21154853/amazon-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/21154853/amazon-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/21154853/amazon-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/21154853/amazon-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/21154853/amazon-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/21154853/amazon-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/21154853/amazon-1.jpg 1920w" data-eio="l" />

ecommerce
Amazon cambia il modo di comprare: l’AI entra davvero nello shopping
03 Apr 2026
di Alberto Caschili
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-768x432.jpg" class="card-responsive-img fit-img" alt="ecommerce (2) (1) accessibilità ecosistemi di scelta ecommerce ecommerce ecommerce in Italia ecosistema ecommerce" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1.jpg 1920w" data-eio="l" />

cosa cambia per i seller
Commissioni Amazon più basse: strategie utili per vendere meglio
26 Mar 2026
di Alberto Caschili
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<img width="640" height="360" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/05/20150227/Amazon.sg_.jpg" class="card-responsive-img fit-img" alt="Amazon.sg_" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/05/20150227/Amazon.sg_.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/05/20150227/Amazon.sg_-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/05/20150227/Amazon.sg_-lq.jpg 30w" data-eio="l" />

ecommerce
Venditori cinesi in fuga su Amazon: l’esodo verso Hong Kong
18 Mar 2026
di Alberto Caschili
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/26170809/amazon-rufus-1-768x432.jpg" class="card-responsive-img fit-img" alt="Amazon rufus" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/26170809/amazon-rufus-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/26170809/amazon-rufus-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/26170809/amazon-rufus-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/26170809/amazon-rufus-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/26170809/amazon-rufus-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/26170809/amazon-rufus-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/26170809/amazon-rufus-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/26170809/amazon-rufus-1.jpg 1920w" data-eio="l" />

ecommerce
Amazon è ancora per piccoli venditori? Dati, trend e nuove regole del gioco
12 Mar 2026
di Alberto Caschili
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/26170809/amazon-rufus-1-768x432.jpg" class="card-responsive-img fit-img" alt="Amazon rufus" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/26170809/amazon-rufus-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/26170809/amazon-rufus-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/26170809/amazon-rufus-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/26170809/amazon-rufus-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/26170809/amazon-rufus-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/26170809/amazon-rufus-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/26170809/amazon-rufus-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/26170809/amazon-rufus-1.jpg 1920w" data-eio="l" />

ecommerce
Amazon Rufus, quando l'AI decide cosa comprare: cosa cambia e come adattarsi
06 Mar 2026
di Alberto Caschili
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-768x432.jpg" class="card-responsive-img fit-img" alt="ecommerce (1) Customer experience mismatch social commerce ecommerce in italia Instant Checkout OpenAI ricerca conversazionale responsabilità dei provider" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1.jpg 1920w" data-eio="l" />

strategia
Conversational search e SEO: come cambia l’eCommerce
19 Nov 2025
di Alberto Caschili
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-768x432.jpg" class="card-responsive-img fit-img" alt="ecommerce (2) (1) accessibilità ecosistemi di scelta ecommerce ecommerce ecommerce in Italia ecosistema ecommerce" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1.jpg 1920w" data-eio="l" />

conversational commerce
Vendite online: chatbot e AI rendono l’eCommerce più umano
14 Nov 2025
di Alberto Caschili
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/17095249/BNPL-768x432.jpg" class="card-responsive-img fit-img" alt="bnpl, quotazione klarna Normativa BNPL europea" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/17095249/BNPL-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/17095249/BNPL-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/17095249/BNPL-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/17095249/BNPL-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/17095249/BNPL-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/17095249/BNPL-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/17095249/BNPL-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/17095249/BNPL.jpg 1920w" data-eio="l" />

pagamenti digitali
Normativa BNPL europea: cosa devono sapere i venditori
31 Ott 2025
di Alberto Caschili
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/22110744/ecommerce-cina-1-768x432.jpg" class="card-responsive-img fit-img" alt="amazon AI merchant" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/22110744/ecommerce-cina-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/22110744/ecommerce-cina-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/22110744/ecommerce-cina-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/22110744/ecommerce-cina-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/22110744/ecommerce-cina-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/22110744/ecommerce-cina-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/22110744/ecommerce-cina-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/22110744/ecommerce-cina-1.jpg 1920w" data-eio="l" />

ecommerce
Vendere su ChatGpt: merchant al bivio, ecco cosa valutare
09 Ott 2025
di Alberto Caschili
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