Alessio Pecoraro

coordinatore PAsocial Emilia-Romagna, marketing & communication manager

Articoli dell'autore

<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/19093943/youtube-768x432.jpg" class="card-responsive-img fit-img" alt="youtube creator AI" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/19093943/youtube-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/19093943/youtube-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/19093943/youtube-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/19093943/youtube-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/19093943/youtube-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/19093943/youtube-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/19093943/youtube-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/19093943/youtube.jpg 1920w" data-eio="l" />

scenari media
YouTube supera Netflix in tv negli Usa: cosa significa per il mercatodi Alessio Pecoraro
Condividi il post
Condividi

<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-768x432.jpg" class="card-responsive-img fit-img" alt="ai e percezione del brand Digital twin nel marketing marketing team pmi" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1.jpg 1920w" data-eio="l" />

marketing anti-ai
Made by human: perché i grandi brand ora celebrano il tocco umanodi Alessio Pecoraro
Condividi il post
Condividi

<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/19170534/happy-worker-1-768x432.jpg" class="card-responsive-img fit-img" alt="happy worker (1) benessere dei lavoratori" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/19170534/happy-worker-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/19170534/happy-worker-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/19170534/happy-worker-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/19170534/happy-worker-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/19170534/happy-worker-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/19170534/happy-worker-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/19170534/happy-worker-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/19170534/happy-worker-1.jpg 1920w" data-eio="l" />

reputazion
Trust economy: quando i dipendenti diventano il volto dell'aziendadi Alessio Pecoraro
Condividi il post
Condividi

<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/02/24151107/influencer-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="influencer marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/02/24151107/influencer-marketing-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/02/24151107/influencer-marketing-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/02/24151107/influencer-marketing-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/02/24151107/influencer-marketing-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/02/24151107/influencer-marketing-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/02/24151107/influencer-marketing-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/02/24151107/influencer-marketing-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/02/24151107/influencer-marketing.jpg 1920w" data-eio="l" />

marketing
Spot fatti con l’AI, cosa funziona e cosa no: i casi Google e Coca Coladi Alessio Pecoraro
Condividi il post
Condividi

<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-768x432.jpg" class="card-responsive-img fit-img" alt="google search commissione UE" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH.jpg 1920w" data-eio="l" />

strategia
L'AI automatizza il marketing: meno ruoli operativi, più strategiadi Alessio Pecoraro
Condividi il post
Condividi

<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-768x432.jpg" class="card-responsive-img fit-img" alt="AI nel marketing researcher e analyst marketing emozionale project manager AI Marketing Mix Modeling" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1.jpg 1920w" data-eio="l" />

strategia
Going dark nel marketing: perché il silenzio dei brand è un rischiodi Alessio Pecoraro
Condividi il post
Condividi

<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/10/30111315/leadership-storytelling-1-768x432.jpg" class="card-responsive-img fit-img" alt="leadership storytelling (1)" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/10/30111315/leadership-storytelling-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/10/30111315/leadership-storytelling-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/10/30111315/leadership-storytelling-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/10/30111315/leadership-storytelling-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/10/30111315/leadership-storytelling-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/10/30111315/leadership-storytelling-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/10/30111315/leadership-storytelling-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/10/30111315/leadership-storytelling-1.jpg 1920w" data-eio="l" />

marketing
Leadership storytelling: come il racconto trasforma i branddi Alessio Pecoraro
Condividi il post
Condividi

<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-768x432.jpg" class="card-responsive-img fit-img" alt="ecommerce (2) (1) accessibilità ecosistemi di scelta ecommerce ecommerce ecommerce in Italia ecosistema ecommerce" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/29103809/ecommerce-2-1.jpg 1920w" data-eio="l" />

il report
eCommerce 2025: verso un ecosistema AI-first e sostenibiledi Alessio Pecoraro
Condividi il post
Condividi

<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/21100719/ecommerce-1-768x432.jpg" class="card-responsive-img fit-img" alt="ecommerce agenti ai per l&#039;ecommerce" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/21100719/ecommerce-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/21100719/ecommerce-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/21100719/ecommerce-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/21100719/ecommerce-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/21100719/ecommerce-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/21100719/ecommerce-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/21100719/ecommerce-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/21100719/ecommerce-1.jpg 1920w" data-eio="l" />

ecommerce
Agenti AI per lo shopping: paradiso per gli utenti, sfida per i branddi Alessio Pecoraro
Condividi il post
Condividi

<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-768x432.jpg" class="card-responsive-img fit-img" alt="ecommerce (1) Customer experience mismatch social commerce ecommerce in italia Instant Checkout OpenAI ricerca conversazionale responsabilità dei provider" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1.jpg 1920w" data-eio="l" />

intelligenza artificiale
Instant Checkout in Chatgpt: cambia tutto per marketer e branddi Alessio Pecoraro
Condividi il post
Condividi