Sergio Amati

Direttore Generale IAB Italia

Articoli dell'autore



<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-768x432.jpg" class="card-responsive-img fit-img" alt="ecommerce (1) Customer experience mismatch social commerce ecommerce in italia Instant Checkout OpenAI ricerca conversazionale responsabilità dei provider" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1.jpg 1920w" data-eio="l" />

ricerca generativa
L’AI non vende da sola: orienta la scelta e cambia la brand loyalty
05 Mag 2026
di Sergio Amati
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<img width="768" height="465" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/09/03072400/cookie-e1535952251908-768x465.jpg" class="card-responsive-img fit-img" alt="People-based marketing: nell’era post-cookie, è orientato alle persone" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/09/03072400/cookie-e1535952251908-768x465.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/09/03072400/cookie-e1535952251908-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/09/03072400/cookie-e1535952251908-145x88.jpg 145w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/09/03072400/cookie-e1535952251908.jpg 1000w" data-eio="l" />

scenari
Iab: "Ecco come affrontare l'addio ai cookie: le strategie"
21 Feb 2024
di Sergio Amati
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150218/advert-marketying-pubblicita-768x432.jpg" class="card-responsive-img fit-img" alt="pubblicità digital services act" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150218/advert-marketying-pubblicita-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150218/advert-marketying-pubblicita-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150218/advert-marketying-pubblicita.jpg 1920w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150218/advert-marketying-pubblicita-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150218/advert-marketying-pubblicita-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150218/advert-marketying-pubblicita-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150218/advert-marketying-pubblicita-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150218/advert-marketying-pubblicita-lq.jpg 30w" data-eio="l" />

l'indagine
Retail Media Network, ecco le nuove opportunità per gli inserzionisti
30 Ago 2023
di Sergio Amati
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<img width="768" height="408" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/11/23072206/DigitalAdv-768x408.png" class="card-responsive-img fit-img" alt="mercato adv" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/11/23072206/DigitalAdv-768x408.png 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/11/23072206/DigitalAdv-1024x543.png 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/11/23072206/DigitalAdv-lq.png 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/11/23072206/DigitalAdv-1280x679.png 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/11/23072206/DigitalAdv-156x83.png 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2018/11/23072206/DigitalAdv.png 1334w" data-eio="l" />

iab
Come sarà la pubblicità senza cookie di terze parti: le soluzioni
03 Mag 2021
di Sergio Amati
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