Alessio Pecoraro

coordinatore PAsocial Emilia-Romagna, marketing & communication manager

Articoli dell'autore



<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-768x432.jpg" class="card-responsive-img fit-img" alt="brand identity personal branding Generative Engine Optimization" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1.jpg 1920w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

chatbot manipolabili
Ecco la nuova pubblicità occulta: si nasconde nelle risposte dell'AI
12 Mar 2026
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-768x432.jpg" class="card-responsive-img fit-img" alt="brand identity personal branding Generative Engine Optimization" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1.jpg 1920w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

branded entertainment
La pubblicità non funziona più: perché i brand stanno diventando media
09 Mar 2026
di Alessio Pecoraro
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<img width="768" height="512" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/30104240/Marketing-del-futuro-e-misteri-digitali-768x512.jpg" class="card-responsive-img fit-img" alt="Marketing del futuro e misteri digitali" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/30104240/Marketing-del-futuro-e-misteri-digitali-768x512.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/30104240/Marketing-del-futuro-e-misteri-digitali-1080x720.jpg 1080w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/30104240/Marketing-del-futuro-e-misteri-digitali-132x88.jpg 132w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/30104240/Marketing-del-futuro-e-misteri-digitali-1024x683.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/30104240/Marketing-del-futuro-e-misteri-digitali-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/30104240/Marketing-del-futuro-e-misteri-digitali.jpg 1536w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

il lato b del marketing
Perché la crescita dei brand oggi è un dilemma (e come gestirlo)
27 Feb 2026
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-768x432.jpg" class="card-responsive-img fit-img" alt="youtube (1)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1.jpg 1920w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

strategie di marketing
YouTube non è più solo video: ora punta su shopping e creator
19 Feb 2026
di Alessio Pecoraro
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<img width="500" height="334" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/30144629/home-banking-2.jpg" class="card-responsive-img fit-img" alt="Home banking; Commercio elettronico indiretto conformità DORA dark pattern shopping compulsivo" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/30144629/home-banking-2.jpg 500w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/30144629/home-banking-2-132x88.jpg 132w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/07/30144629/home-banking-2-lq.jpg 30w" sizes="auto, (max-width: 500px) 100vw, 500px" data-eio="l" />

La battaglia per il funnel
Shopping con l’AI: ChatGPT entra nel carrello, i retailer alzano il muro
03 Feb 2026
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/23120252/virtual-influencer-1-768x432.jpg" class="card-responsive-img fit-img" alt="virtual influencer (1)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/23120252/virtual-influencer-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/23120252/virtual-influencer-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/23120252/virtual-influencer-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/23120252/virtual-influencer-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/23120252/virtual-influencer-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/23120252/virtual-influencer-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/23120252/virtual-influencer-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/23120252/virtual-influencer-1.jpg 1920w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

celebrity virtuali
L'era delle star sintetiche: quando l'IA crea idoli
30 Gen 2026
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-768x432.jpg" class="card-responsive-img fit-img" alt="ai mode search AI marketing answer engine" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/06/10095344/AI-MODE-SEARCH.jpg 1920w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

scenari
Marketing: le 5 tendenze che cambiano la comunicazione 2026
29 Gen 2026
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/19093943/youtube-768x432.jpg" class="card-responsive-img fit-img" alt="youtube creator AI" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/19093943/youtube-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/19093943/youtube-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/19093943/youtube-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/19093943/youtube-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/19093943/youtube-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/19093943/youtube-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/19093943/youtube-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/01/19093943/youtube.jpg 1920w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

scenari media
YouTube supera Netflix in tv negli Usa: cosa significa per il mercato
19 Gen 2026
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-768x432.jpg" class="card-responsive-img fit-img" alt="ai e percezione del brand Digital twin nel marketing marketing team pmi" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/05113759/marketing-1.jpg 1920w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

marketing anti-ai
Made by human: perché i grandi brand ora celebrano il tocco umano
16 Gen 2026
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/19170534/happy-worker-1-768x432.jpg" class="card-responsive-img fit-img" alt="happy worker (1) benessere dei lavoratori" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/19170534/happy-worker-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/19170534/happy-worker-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/19170534/happy-worker-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/19170534/happy-worker-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/19170534/happy-worker-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/19170534/happy-worker-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/19170534/happy-worker-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/19170534/happy-worker-1.jpg 1920w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

reputazion
Trust economy: quando i dipendenti diventano il volto dell'azienda
13 Gen 2026
di Alessio Pecoraro
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