Alessio Pecoraro

coordinatore PAsocial Emilia-Romagna, marketing & communication manager

Articoli dell'autore



<img width="768" height="380" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/09163158/pubblicita-intelligenza-artificiale-768x380.jpg" class="card-responsive-img fit-img" alt="pubblicità intelligenza artificiale" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/09163158/pubblicita-intelligenza-artificiale-768x380.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/09163158/pubblicita-intelligenza-artificiale-1280x634.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/09163158/pubblicita-intelligenza-artificiale-1920x951.jpg 1920w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/09163158/pubblicita-intelligenza-artificiale-1536x761.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/09163158/pubblicita-intelligenza-artificiale-2048x1014.jpg 2048w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/09163158/pubblicita-intelligenza-artificiale-156x77.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/09163158/pubblicita-intelligenza-artificiale-1024x507.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/02/09163158/pubblicita-intelligenza-artificiale-lq.jpg 30w" data-eio="l" />

big tech
L'AI cambia la pubblicità: più vendite, meno controllo
07 Mag 2026
di Alessio Pecoraro
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<img width="768" height="502" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/04/16125255/ai-nelle-ricerche-di-mercato-768x502.jpg" class="card-responsive-img fit-img" alt="ai nelle ricerche di mercato" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/04/16125255/ai-nelle-ricerche-di-mercato-768x502.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/04/16125255/ai-nelle-ricerche-di-mercato-135x88.jpg 135w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/04/16125255/ai-nelle-ricerche-di-mercato.jpg 1000w" data-eio="l" />

gemelli digitali
Ricerche di mercato con l'AI, come i usarla al meglio: guida per i brand
23 Apr 2026
di Alessio Pecoraro
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<img width="768" height="461" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/04/ambush-marketing-1-768x461.jpg" class="card-responsive-img fit-img" alt="Contemporary,Art,Collage,Art,Depicting,A,Hand,Holding,A,Target." sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/04/ambush-marketing-1-768x461.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/04/ambush-marketing-1-147x88.jpg 147w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/04/ambush-marketing-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2026/04/ambush-marketing-1.jpg 1000w" data-eio="l" />

strategie di visibilità
Ambush marketing, come i brand presiedono gli eventi senza sponsorizzare
22 Apr 2026
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-768x432.jpg" class="card-responsive-img fit-img" alt="seo-aio (1) AI Search e SEO GEO e AEO" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/07125319/seo-aio-1.jpg 1920w" data-eio="l" />

l'analisi
Dalla SEO alla ricerca AI: perché la fiducia vale più del ranking
10 Apr 2026
di Alessio Pecoraro
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<img width="768" height="433" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/22214624/sora-openai-768x433.jpg" class="card-responsive-img fit-img" alt="sora openai" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/22214624/sora-openai-768x433.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/22214624/sora-openai-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/22214624/sora-openai-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/22214624/sora-openai-1024x577.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/22214624/sora-openai-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/22214624/sora-openai.jpg 1277w" data-eio="l" />

mercato
OpenAI spegne Sora: il vero motivo dietro la svolta
09 Apr 2026
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-768x432.jpg" class="card-responsive-img fit-img" alt="AI nel marketing researcher e analyst marketing emozionale project manager AI Marketing Mix Modeling" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/03/26172736/shutterstock_2300963539-1.jpg 1920w" data-eio="l" />

strategie
Biomarketing: quando il corpo umano guida le strategie dei brand
02 Apr 2026
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-768x432.jpg" class="card-responsive-img fit-img" alt="brand identity personal branding Generative Engine Optimization" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1.jpg 1920w" data-eio="l" />

chatbot manipolabili
Ecco la nuova pubblicità occulta: si nasconde nelle risposte dell'AI
12 Mar 2026
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-768x432.jpg" class="card-responsive-img fit-img" alt="brand identity personal branding Generative Engine Optimization" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/09103408/shutterstock_2514266541-1.jpg 1920w" data-eio="l" />

branded entertainment
La pubblicità non funziona più: perché i brand stanno diventando media
09 Mar 2026
di Alessio Pecoraro
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<img width="768" height="512" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/30104240/Marketing-del-futuro-e-misteri-digitali-768x512.jpg" class="card-responsive-img fit-img" alt="Marketing del futuro e misteri digitali" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/30104240/Marketing-del-futuro-e-misteri-digitali-768x512.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/30104240/Marketing-del-futuro-e-misteri-digitali-1080x720.jpg 1080w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/30104240/Marketing-del-futuro-e-misteri-digitali-132x88.jpg 132w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/30104240/Marketing-del-futuro-e-misteri-digitali-1024x683.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/30104240/Marketing-del-futuro-e-misteri-digitali-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2025/05/30104240/Marketing-del-futuro-e-misteri-digitali.jpg 1536w" data-eio="l" />

il lato b del marketing
Perché la crescita dei brand oggi è un dilemma (e come gestirlo)
27 Feb 2026
di Alessio Pecoraro
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-768x432.jpg" class="card-responsive-img fit-img" alt="youtube (1)" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/10/18174759/youtube-1.jpg 1920w" data-eio="l" />

strategie di marketing
YouTube non è più solo video: ora punta su shopping e creator
19 Feb 2026
di Alessio Pecoraro
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