Marianna Chillau

Business Development Manager @b2x Presidente @4eCom

Articoli dell'autore



<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/15092842/modelli-ai-sul-pc-768x432.jpg" class="card-responsive-img fit-img" alt="Google ai mode marketing" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/15092842/modelli-ai-sul-pc-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/15092842/modelli-ai-sul-pc-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/15092842/modelli-ai-sul-pc-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/15092842/modelli-ai-sul-pc-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/15092842/modelli-ai-sul-pc-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/15092842/modelli-ai-sul-pc-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/15092842/modelli-ai-sul-pc-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/11/15092842/modelli-ai-sul-pc.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

intelligenza artificiale
Google AI Mode in Italia, così cambia il marketing: la nostra guida
09 Ott 2025
di Marianna Chillau
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/24105227/tiktok-shopping-1-768x432.jpg" class="card-responsive-img fit-img" alt="tiktok shopping (1) L&#039;AI come personal shopper" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/24105227/tiktok-shopping-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/24105227/tiktok-shopping-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/24105227/tiktok-shopping-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/24105227/tiktok-shopping-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/24105227/tiktok-shopping-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/24105227/tiktok-shopping-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/24105227/tiktok-shopping-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/12/24105227/tiktok-shopping-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ecommerce
L'AI come personal shopper: addio ricerche, benvenute conversazioni
25 Set 2025
di Marianna Chillau
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-768x432.jpg" class="card-responsive-img fit-img" alt="ecommerce (1) Customer experience mismatch social commerce ecommerce in italia Instant Checkout OpenAI ricerca conversazionale" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/16154146/ecommerce-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

strategie
Customer Experience Mismatch: perchè brand e clienti non parlano la stessa lingua
23 Giu 2025
di Marianna Chillau
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/18180117/TikTok-1-768x432.jpg" class="card-responsive-img fit-img" alt="TikTok e DSA" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/18180117/TikTok-1-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/18180117/TikTok-1-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/18180117/TikTok-1-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/18180117/TikTok-1-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/18180117/TikTok-1-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/18180117/TikTok-1-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/18180117/TikTok-1-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2024/09/18180117/TikTok-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

social shopping
TikTok Shop in Italia: il futuro dell'eCommerce passa dall'intrattenimento
17 Apr 2025
di Marianna Chillau
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150214/adverstrising-pubblicita-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="adverstrising pubblicità marketing" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150214/adverstrising-pubblicita-marketing-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150214/adverstrising-pubblicita-marketing-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150214/adverstrising-pubblicita-marketing.jpg 1920w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150214/adverstrising-pubblicita-marketing-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150214/adverstrising-pubblicita-marketing-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150214/adverstrising-pubblicita-marketing-640x360.jpg 640w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150214/adverstrising-pubblicita-marketing-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2023/04/02150214/adverstrising-pubblicita-marketing-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

mercati digitali
Come sfruttare l’IA generativa per l’eCommerce
26 Nov 2024
di Marianna Chillau
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<img width="768" height="497" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/05173348/amazon-prime-768x497.jpg" class="card-responsive-img fit-img" alt="amazon antitrust" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/05173348/amazon-prime-768x497.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/05173348/amazon-prime-136x88.jpg 136w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/05173348/amazon-prime-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/05/05173348/amazon-prime.jpg 1024w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ecommerce
Amazon, scatta la sfida a Temu e Shein: ecco la strategia
10 Lug 2024
di Marianna Chillau
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/06/19110353/ecommerce-768x432.jpg" class="card-responsive-img fit-img" alt="ecommerce" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/06/19110353/ecommerce-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/06/19110353/ecommerce-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/06/19110353/ecommerce-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/06/19110353/ecommerce-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/06/19110353/ecommerce-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/06/19110353/ecommerce.jpg 1920w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/06/19110353/ecommerce-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/06/19110353/ecommerce-640x360.jpg 640w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

innovazione
La corsa dell'eCommerce all’IA generativa: così migliora lo shopping, e non solo
22 Mar 2024
di Marianna Chillau
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<img width="768" height="512" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/01/08110057/ecommerce-shopping-credit-card-payment-768x512.jpg" class="card-responsive-img fit-img" alt="ecommerce-shopping-credit-card-payment" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/01/08110057/ecommerce-shopping-credit-card-payment-768x512.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/01/08110057/ecommerce-shopping-credit-card-payment-132x88.jpg 132w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/01/08110057/ecommerce-shopping-credit-card-payment-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/01/08110057/ecommerce-shopping-credit-card-payment.jpg 910w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

mercati digitali
Unified commerce: cos'è il commercio unificato e come adottarlo
12 Mar 2024
di Marianna Chillau
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<img width="768" height="432" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/06/19110353/ecommerce-768x432.jpg" class="card-responsive-img fit-img" alt="ecommerce" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/06/19110353/ecommerce-768x432.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/06/19110353/ecommerce-156x88.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/06/19110353/ecommerce-1024x576.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/06/19110353/ecommerce-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/06/19110353/ecommerce-1280x720.jpg 1280w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/06/19110353/ecommerce.jpg 1920w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/06/19110353/ecommerce-1536x864.jpg 1536w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2021/06/19110353/ecommerce-640x360.jpg 640w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

le tendenze
eCommerce nel 2024: tecnologie e strategie che fanno la differenza
25 Gen 2024
di Marianna Chillau
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<img width="768" height="350" src="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/11/08170808/tiktok7-768x350.jpg" class="card-responsive-img fit-img" alt="tiktok challenge" decoding="async" srcset="https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/11/08170808/tiktok7-768x350.jpg 768w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/11/08170808/tiktok7-156x71.jpg 156w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/11/08170808/tiktok7-1024x467.jpg 1024w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/11/08170808/tiktok7-lq.jpg 30w, https://imgcdn.agendadigitale.eu/wp-content/uploads/2022/11/08170808/tiktok7.jpg 1242w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

tiktok shop
eCommerce: perché TikTok scommette proprio ora sul Live Shopping
27 Nov 2023
di Marianna Chillau
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